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a. Enhancing a collaborative and effective partnership (framework) that address key issues in the tourism sector and which ultimately provides cost effective and efficient services (by Government and Private Sector).
b. Building a foundation of trust and confidence that builds and encourage both Parties to explore best practice, emerging trends, new ideas and a better understanding of the challenges and issues facing the Sector and also the players (Public and Private Sector).
c. Working together to build and develop a tourism industry that is sustainable, culturally and environmentally friendly. And through a consultative process solicit views and ideas aimed at developing appropriate Policies, Legislation and Strategies that will enable the creation of a conductive business environment in which international and domestic tourism will prosper.
d. Allow avenues for both Public and Private Sector to constantly communicate, exchange information and ideas for the betterment of the Sector.